THE LATEST STORIES
05 Jun 2026
Why I moved away from micro-influencers
Micro-influencers seemed like the budget-friendly answer. Here's what I notic...
25 May 2026
Is it worth using an influencer agency?
Honest experience of working with influencer agencies. When they help, when t...
25 May 2026
How to measure influencer success. And why sales is the wrong place to start
If you're measuring influencer success by direct sales, you're looking at the...
25 May 2026
How to decide if an influencer is actually right for your brand
5 things to check before you reach out to an influencer. Audience profile, en...
25 May 2026
4 ways to find the right influencers on Instagram for free
No agency and paid tools. Here are the 4 methods I actually use to find influ...
25 May 2026
Influencers won't bring you sales
The honest truth about influencer marketing from someone who has tried it. Wh...
03 Jun 2026
The rudest agency call we ever took
They reached out to us first, then spent the entire call questioning whether ...
02 Jun 2026
The influencer agency that vanished
We hired a real agency backed by a large corporation. They missed payments, d...
25 May 2026
The influencer who said she'd post tomorrow. For weeks
She promised to post tomorrow for weeks. Eventually, she did. Then deleted it...
25 May 2026
The time an influencer told me she had cancer
A gifting collab that went quiet for six months, then came back with an expla...
